Non-profit marketing,

Definition of Non-profit marketing:

1. The various methods of marketing such as slogans and other media activities that are used by non-profit organizations to promote the message as well as to ask for volunteers to help out with the organizations mission. The message is usually more sentimental than necessity or use oriented.

Non-profit Marketing

Non-commercial marketing is when the service or product being offered does not attempt to take advantage of what it offers. Nonprofit marketing typically includes charities, healthcare, and educational institutions.

Off page optimization

Off-page optimization refers to factors that are beyond your control or the control of the code on your web page (I know, scary!).

These factors always affect the placement of your web pages in search results. There's little you can do about it.

An example of off-page optimization is link popularity and pagerank, both of which happen outside of your direct control.

Marketing a product, service or item whose primary purpose is not to generate financial profit for the organization/distributor may involve the promotion or sale of goods or services in support of the organization, but the purpose is not profit, it often involves the same mix of marketing, channels or tactics as commercial marketers