Marketability,

Definition of Marketability:

1. Relative ease at which an item can be sold at for a price at which similar items are selling.

How to use Marketability in a sentence?

1. Not wishing to glut the market with another toy line, the company carefully considered the pros and cons, including marketability aspects of their potential new doll line, before launching it.
2. By producing higher quality products and pricing them competitively we increase the marketability of our products by consumers wanting to choose our product over equally priced item with less quality.
3. I thought it had great marketability and would be really great to use in the future and would bring in a lot of money.